India produces the world’s cheapest car, Tata Nano, at a cost of around 15 000 Norwegian kroner. In combination with the fact that more and more families take the social step into India’s growing middle class, and now can afford to acquire a social status symbol as a car is, the growth of welfare and consumption form a national infrastructural collapse and an international environmental disaster.
In India, the middle class is the segment of the population that is growing most rapidly, while India is the country in the world with the highest population growth in general. Globally, the lower middle class is the social average we as a planet might have to rely on meeting – more precisely the social market, which is the target audience for the world’s cheapest car.
Story by Thomas Winje Øijord